All Posts Tagged With: "absentee voters"

View From The Trail (Part 2 of 2): An Iowa Senate Campaign Chair Weighs In

((This is second installment of a 2 part piece, to start with Part 1 click here)) 

In the end, where we failed was to reach what is popularly called the Low Information Voter. These are voters who for whatever reason get very little to no political information, and what they do get is confined to a very narrow set of media vehicles. By targeting local news and other prime listening/watching avenues, the Democrats were successful in reaching those voters, supplemented by their usual other logistical operations of doorknocking, calling, and absentees.

We did quite a bit better this time on the logistical side with doorknocking, calling, signs, and candidate events. The Victory centers, though not perfect, were an improvement on the past. I believe …


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